Warm Thoughts Communications, Inc. (“Warm Thoughts”) announced that it has been acquired by Aavin Equity Advisors LLC (“AAVIN”). Warm Thoughts is a leading provider of customized, tech-enabled marketing solutions for the home services industry. This transaction is the successful culmination of an initiative led by Peloton Advisory LLC.
Headquartered in New Jersey and founded in 1991, Warm Thoughts (www.warmthoughts.com) provides customized marketing solutions to home service companies across the HVAC, propane delivery, and heating oil sectors. The Company serves clients and industry associations in 40 states throughout North America, leveraging deep industry expertise across marketing strategy, creative services, digital advertising, technology, and data-driven solutions to help clients achieve measurable business success.
As part of the transaction, AAVIN has partnered with Ben Gutkin, President of Client Services, and Rich Carrione, President of Business Operations. Both will continue in their respective leadership roles and will retain an ownership interest in the Company following the transaction.
“It was essential that we partner with an organization that shared our ‘Main Street’ values and principles to continue our legacy as we transition from a founder-led company into an organization led by long-time executives focused on serving our clients and employees,” said Rich Carrione, President of Business Operations. “We look forward to continued strategic growth as part of Aavin’s portfolio of companies.”
“Rich Goldberg built an exceptional company and a tremendous reputation over 35 years,” said Dan Gross, Partner at AAVIN. “We are excited to partner with Ben, Rich and the entire Warm Thoughts team. This is an established business with a strong market position, deep industry expertise and an outstanding client base. Our role is not to change what made Warm Thoughts successful, but to help the company build on that foundation.”
Aavin Private Equity (www.aavin.com) partners with established businesses and proven business models to help fuel continued growth. Through investment, strategic support and long-term partnership, AAVIN works alongside management teams to build on existing strengths and pursue new opportunities. Aavin was founded in the 1950s and is headquartered in Cedar Rapids, Iowa.
Peloton Advisory LLC (www.pelotonadvisory.com) provides M&A advisory to highly successful, privately-owned entrepreneurial companies and their owners.
